To be a kind and helpful community where every member supports one another with the aim of promoting social cohesion, business stability and economic growth.
To cultivate a dynamic and resilient ecosystem that empowers Singaporean and Malaysian businesses to flourish with enduring success on the global stage.
•To increase bilateral trade and investment between Singapore and Malaysia.
•To foster deeper business and social relations with all other business communities.
•To facilitate inclusive social and philanthropic activities.
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